Beauty Trends of 2025

What We Expect from Beauty This Year & Why You Should Be Ready to Say Goodbye to Contouring!

@ Pinterest

You know, we talk a lot about fashion, but lately, there's a revolution quietly happening... and this time, it’s all about beauty.

Are you still doing makeup touch-ups? Do you have that contouring palette tucked away in your drawer, just in case? Because if you do, darling, 2025 is here to say goodbye to all of that! Why? Because this year, beauty is all about simplicity and authenticity.

A Fresh Skin, Nothing More?

Remember those mornings when, after hours of hard work, you’d apply the perfect contour? Well, this year, everything is changing. Natural, glowy skin, with a touch of that morning light glow, is our new goal!

Heavy foundations are out, and in come light serums and tinted moisturizers that even out the skin without hiding it. It’s not about concealing anymore, darling, it’s about revealing.

Beauty isn’t about perfection – it’s about embracing the imperfections. See where I’m going with this? You’re going to love it, I promise 😍

Blush: A Touch of Freshness

Contouring? Forget it.

Blush? Yes, and not the one we used to press on so hard that we looked like a doll. No, this year, we’re going for fresh, luminous blush. A little color on the cheeks, like you’ve just come back from a sunny stroll, just enough to give off that “I slept well, I’m happy and glowing” vibe.

Peachy, coral, and even slightly golden shades that seem to capture the light throughout the day. Because we all know, the real beauty is the natural kind.

Here’s my selection of favorite blushes:

💖 Huda Beauty – Cheeks Tint Blush Stick : Sometimes life surprises us with an unexpected crush. A stranger in a café, a dress that fits just right… or a blush that glides on your skin like a caress. The Huda Beauty Cheeks Tint is that beauty crush that never lets you down. Creamy, pigmented, and flattering… it’s like a flirt that lingers just long enough to leave a rosy smile on your cheeks.

#AD

Huda Beauty Ckeeky tint blush stick - #AD

💖 NYX – Buttermelt Blush : If blush had a personality, this one would be the cool girl in the group. You know, the one who always looks perfect without seeming like she tried too hard? NYX Buttermelt Blush is exactly that: affordable, effective, and ready to give you that post-weekend glow… even if, in reality, you only left the couch to grab your Starbucks.

NYX Buttermelt Blush - #AD

💖 Dior – Rosy Glow Blush :There are classics that can’t be argued with: a perfectly cut black dress, a pair of Louboutins... and this Dior blush. A touch on the cheeks, and suddenly you look like you’ve slept eight hours, drank three liters of water, and meditated on the terrace of a hotel in Italy. It’s the kind of product that makes others believe you have an exemplary skincare routine… when you just woke up.

DIOR Rosy Glow Blush - #AD

💖 Kylie Cosmetics – Pressed Blush Powder :Let’s face it, there’s something addictive about Kylie. I love her products, just as much as her looks (and by the way… can we talk about her relationship with Timothée Chalamet? They’re so cute 😍). Her Pressed Blush Powder doesn’t disappoint. A swipe of this, and bam – you go from “I barely had time to do my makeup” to “I have the perfect glow like I just walked out of a glamorous meeting.” Who says blush can’t be a power move?

Kylie Cosmetics Pressed Blush Powder - #AD

💖 Rare Beauty – Soft Pinch Liquid Blush :The only liquid blush that should come with a user manual 😂: one drop too many and you’ll look like a cartoon character! But a well-dosed touch? You get that natural flush, like someone just gave you a compliment that completely made your day. It’s like that text from your crush at 2 AM – unexpected, but electrifying. I’m obsessed!

Rare Beauty Blush - #AD

💖 Charlotte Tilbury – Pillow Talk Blush :You know that moment when you finally find the jeans that give you the legs of your dreams? Pillow Talk by Charlotte Tilbury is that, but for your cheeks. Soft, subtle, and always flattering, it’s the blush for rushed mornings and impromptu dates. Because there are some things in life too precious to be complicated.

Charlotte Tilbury Blush - #AD#AD

So, Goodbye Contouring, Hello Simplicity 🩷

I know, I know… we’ve all had our contouring phase. Those hours spent sculpting our faces for perfect cheeks and a jawline carved like we just walked off a fashion magazine cover. But honestly, what did it really give us? (Okay, maybe some perfect Instagram photos!)

But this year, we’re all about glowing skin and natural facial structure. It’s going to make you look incredibly fresh, like you’ve done nothing more than a quick rinse under the shower, and honestly, I’ve never been more ready for that 😍

Beauty 2.0: Clean, Effective, and Smarter

And of course, just like everything in life, beauty is evolving. Lately, products aren’t just there to make you pretty, they’re improving your skin’s health. Clean ingredients are non-negotiable, and we’re saying goodbye to chemicals. We’re looking at smart serums, restorative creams, nourishing oils.

Here are some brands that perfectly embody this shift:

✨ Ilia Beauty – Hybrid makeup packed with skincare actives, like their Super Serum Skin Tint that combines foundation, SPF, and serum in one step.

✨ Saie Beauty – Ultra-glowy formulas, infused with hydrating and skin-loving ingredients, like their Slip Tint that gives you that “I just came back from a Malibu weekend” glow.

✨ Kosas – A brand that thinks of makeup as skincare, with products enriched with probiotics and plant extracts, like their Revealer Concealer, a concealer that works as well as an eye serum.

✨ Tata Harper – The Rolls-Royce of clean skincare, with ultra-luxurious, all-natural, organic formulas, straddling the line between spa and science 🧬

Darling, you have to pamper your skin just as much as you pamper your #OOTD.

So, in the end, isn’t beauty in 2025 just... a return to the essentials?

Fewer products, but more effectiveness. Less contouring, but more light, like a 2.0 version of yourself. More you than ever 🩷

And if you’re looking for me, I’m probably rethinking my beauty routine for tomorrow, making sure to always keep a bit of blush, a touch of simplicity, and... above all, a good dose of optimism (to make my dark circles disappear ☺️).

XOXO,

The Gossip Insider